8
- 80% of outcomes from 20% of causespareto principle
3
- 360-degree viewA 360-degree view provides a comprehensive overview of a customer's interactions with a business, aggregating data from all touchpoints to inform personalized marketing and sales strategies.
a
- A/B TestingA/B testing, also known as split testing, compares two versions of a webpage, email, or other marketing asset to determine which performs better. By testing variations with different audiences, businesses can optimize for higher engagement or conversions.
- A/BA/B testing, also known as split testing, compares two versions of a webpage, email, or other marketing asset to determine which performs better. By testing variations with different audiences, businesses can optimize for higher engagement or conversions.
h
- Holistic view of customer interactionscomplete customer view
- customer data, personalization, insightscomplete customer view
m
- Marketing Automation Marketing automation, in the context of CRM (Customer Relationship Management), refers to the use of software and technologies to streamline, automate, and optimize repetitive marketing tasks and processes. It integrates with CRM systems to manage customer interactions, nurture leads, and(...)
